Nayan Singha

    "The way forward for advertising is that the Internet" - Gates Considered amongst the neatest men alive, Gates couldn't have put things more distinctly. Digital Marketing has taken the sector of selling itself during a direction many didn't see coming a while ago. The ubiquity of internet devices and social media connectivity has made this field an important today's advertising business. On the outset, this does seem a simple enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to know, but notoriously tough to implement. Before delving into techniques and methods, the question is- what's digital marketing? The Essentials of Digital marketing The marketing of any product or service on a digital medium is named digital marketing. The medium are often computers, mobile phones, tablets or maybe iPods. The main reason digital marketing becoming more important than traditiona...

  Digital marketing is one kind of marketing where we can advertise digitally using digital tools like Facebook, Instagram, YouTube, Gmail, LinkedIn, Twitter etc. Marketing is nothing more than communicating value to the customers so digital marketing is therefore communicating value to the customers using digital tools. It gives opportunity to the marketer to interact & know their customer. Digital marketing also show marketer advertisement to people based on their actions and preferences on the internet and it is also less expensive than traditional advertising. Traditional marketing relies on tools and mediums like the newspaper, radio, television, magazine, bill boards etc. On the other hand digital marketing tolls are social media, content marketing like blogging articles or video creation, search engine marketing and online pay per click advertising. When traditional marketing are strategically designed and executed then traditional marketing provides good results. But tr...